People keep asking where the catch is, which is fair. Software that says “free” usually means “free until you care about it”. So here is the actual arithmetic.
What a template costs us
Almost nothing, and that is the point. A template is work we did once: the screens, the sign-in, the database shape, the polish. Copying it for you costs us pennies of computing. Charging you for a copy would be charging rent on a thing that is already built, which is a fine business model and also not ours.
What changes cost us
When you ask your app for a change in chat, an AI does real work on real machines, and that work has a real price we pay per request. So changes cost credits, and a credit tracks that computing cost honestly. A simple app built from scratch is about fifteen credits of computing. A small change is one or two.
New accounts start with five free credits. Not as a promotion, but because we think the moment you watch your own app change because you asked it to, in your own words, is the moment this product makes sense. We would rather show you than describe it.
So where do we make money?
Subscriptions, boringly. When your app matters enough that you want more changes, a backend that stays awake longer, and the road to the app stores, you pay a monthly price that is listed plainly on the billing page next to exactly what it buys. No surprise meters, no “contact sales”.
The bet
The whole model is one bet: that some meaningful number of people who get a working app for free will love it enough to invest in it. If the product is good, the bet pays. If the bet does not pay, that is our problem to fix, not yours to prepay for.
It also keeps us honest. A product that earns nothing until you are delighted has exactly one strategy available: be delightful.