5 September 2026 · 5 min read

Turn your website into an app? Two different things, and which one you want

A wrapper puts your existing site in an app shell. A builder makes an app that does what the site cannot. Shopify, WordPress and the straight answer for each.

A laptop and a phone side by side on a dark desk, with a coffee mug
Photograph via Unsplash

Short answer: if you want to turn your website into an app and keep the website as the thing that does the work, you want a wrapper service, and Glassly is not one. If you want an app that does what your website cannot, take bookings, stamp a loyalty card, run a members area, send a push when an order moves, then you want an app builder, and that is what this is. The two get searched for with the same words, so here is how to tell which one you are.

What a wrapper does

Website-to-app converters, Shopify mobile app builders and WordPress app plugins all do a version of the same thing: they load your existing site or its catalogue inside a native shell, add an icon, push notifications and sometimes a native checkout, and keep it in sync with the website. When the site already does the job, that is the cheapest way to an icon on a home screen, and it is the right buy. One caution: Apple’s review guidelines reject apps that are little more than a wrapped website, so the good wrappers add native features precisely to get past that.

What a builder does

Glassly does not take a URL. It takes a name and a template, or a plain-English description, and produces a native iOS and Android app with its own backend: accounts, a database, file storage, push. The app is a separate thing from your website, which is the whole point. It is for the part of your business the website was never good at.

If you run a Shopify store

To sell the same catalogue in an app, use a Shopify app builder; it syncs your products and uses Shopify’s checkout. Come here instead for the app next to the store: a loyalty card your regulars stamp in person, a members club for your best customers, or a shop app you stock yourself for a market stall or a merch line. The shop template takes cards once you connect your own payment processor, and offers pay on delivery until then. It does not sync with Shopify.

If you run a WordPress site

If people come to your site to read, a WordPress app plugin that mirrors your posts is the right tool, and none of our templates is a website reader. If people come to your site to do something, book, join, order, talk to each other, the templates are that something with the website removed: appointments for a booking page, the community hub for a members forum, the courses app for a course site, the podcast player for your own show.

The test

Finish this sentence: “I want an app so that my customers can…” If the ending is “see my website more easily”, wrap it. If the ending is a verb the website does not have, build it. Templates here are free and install on your phone in minutes, so the second answer costs an afternoon to find out.

A wrapper gives your website an icon. A builder gives your business an app.

Quick answers

Can Glassly turn my website into an app?
No. Glassly does not take a URL. It builds a native iOS and Android app from a free template or a plain-English description, with its own backend. If you want your existing website inside an app shell, use a website-to-app wrapper service instead.
How do I convert a Shopify store into an app?
Use a Shopify mobile app builder; it syncs your catalogue and uses Shopify’s checkout. Use Glassly for the app beside the store: a loyalty stamp card, a members club, or a separately stocked shop app that takes cards through your own payment processor.
How do I turn a WordPress site into an app?
For a site people read, a WordPress app plugin that mirrors your posts is the right tool. For a site people use to book, join, order or talk, a Glassly template is that function as a native app: appointments, community hub, courses or podcast player.
Will Apple approve an app that is just my website?
Apple’s review guidelines reject apps that are little more than a wrapped website, so wrapper services add native features to pass review. An app built with Glassly is native from the start, with its own screens and backend.